Traditional art auctions are renowned for high fees, tedious processes, and significant barriers that make it difficult for many individuals to break into the market. For both buyers and sellers, the system poses a series of limitations that make art collection exclusive and elusive. On the other hand, the online art market offers a digital-first approach to buying and selling art, opening up the world of auctions and art collection to anyone who wishes to participate. With a seamless, quick, and transparent way to engage, the online art auction is rapidly rising in the ranks all across Australia. Below, delve into why the Australian digital auction market is booming, and discover how you can tap into the action yourself.
Accessibility
One of the most notable benefits of online art auctions is the increase in accessibility. Previously, buyers had to physically attend auctions and galleries to purchase artwork. Now, bidders are free to browse and place offers on art from the comfort of their chosen environment. This opens up the market to a much larger audience, allowing art enthusiasts from far and wide to secure pieces they might not have access to otherwise. This accessibility also champions creators, established and up-and-coming artists, supporting the fair exchange of works to more potential buyers and a rapidly growing customer base.
Dynamism
With greater accessibility comes a higher number of participants – which in turn drives prices, competition and, inevitably, excitement. This is a key benefit for emerging artists and regional artists, as they are now able to reach buyers more easily and establish themselves in their market without having to relocate or sacrifice their lifestyle.
Market Value
Online auctions have also transformed the way that art is valued. Traditional art dealers have typically relied on their individual knowledge and experience to determine the market value of artwork; however, the digital space is often decided by demand, as displayed by the highest bidder. This has led to a market-moderated valuation system that is directed by cultural trends, buyer sentiment and the thrill of the auction environment.
With such significant developments and benefits, it is clear to see why the online art market is undergoing a rapid rise in Australia. From auctions in Canberra to Melbourne, Sydney, Adelaide and more, you can now access events from all over the country from the comfort of your home. Simply register your details with your online auction platform of choice, verify your account, and get ready to participate in one of the most exciting and engaging digital events in the market today.
