Learning how to sell concert tickets can help you recover costs when you are no longer able to attend an event you had previously planned. The same skills may also be applied to ticket reselling if you choose to offer such services. Provide clear details about the event, price, and any included benefits, and make sure the listing reaches a wide audience. Here are a few tips to help you sell concert tickets efficiently:
Use a Listing Platform
A straightforward way to start selling concert tickets online is with the help of a listing platform. These platforms enable you to upload or input descriptions of your concert tickets, as well as snapshots of the event, venue, and other relevant details. They then post the listing across thousands of websites within their network, making your ticket available to a larger audience.
This increased reach naturally results in a higher chance of conversion. When a ticket is sold, all listings are automatically removed, preventing the chances of a double sale. Whether you’re a seasoned reseller or learning how to sell concert tickets, listing platforms enable you to reach more people. They also lessen the learning curve and enhance convenience, allowing you to minimize extra promotional work, customer service, and payment processing.
Provide a Comprehensive Description
Selling concert tickets requires a comprehensive description of the event and the seats. Give clear details of the venue, including the address, building or facility, and seat location. If the ticket includes special perks, such as parking or VIP access, include this information in the description.
Provide details of the date, performances, and headliners using engaging language that reflects the atmosphere of the event. You can highlight desirable details about the ticket, such as the seat row or section, couples seats, or accessible areas. Inform the buyer whether the ticket will be delivered digitally or physically.
Comprehensive ticket and event descriptions give buyers all the details they need to make an informed purchasing decision. As the seller, your responsibility is to provide detailed information about the ticket and concert to increase the chances of a quick sale. Buyers shouldn’t need to look elsewhere to find basic details about the event.
Price Accurately and Competitively
Pricing your tickets accurately involves reviewing existing data on concert attendance, ticket availability, demand, and competitor pricing. Market conditions change, and one headline or viral moment may create an unforeseen surge or drop in demand for concert tickets. Tracking these changes and analyzing historic data allows you to set more accurate prices that net the top dollar for your tickets.
Some listing platforms offer state-of-the-art pricing tools that leverage historical data and real-time metrics to set the price of a ticket. Such tools are updated in real-time to give you accurate pricing at all times, reducing the chances of underpricing. Accurate pricing also prevents overpricing, which may deter buyers seeking to save more on their ticket purchases.
If you want to sell tickets quickly, setting the price slightly lower could attract more buyers. Check how other resellers are pricing their tickets and use them as a reference for determining where to price yours. You can also update pricing based on changing demand and the atmosphere around the concert.
Offer Bundles and Deals
Time-limited deals help to create a sense of urgency around the sale of your tickets. You can set a limited one-day deal where buyers get a lower price or a discount for specific tickets. The expiration creates scarcity, encouraging buyers to make quick decisions on whether to purchase the ticket.
Bundling tickets also creates a unique offer that may draw different buyer demographics. If you have several tickets, offer discounts for bulk purchases or feature special bundles, such as couples’ two-for-one deals. These deals encourage purchases from spouses and romantic dates. For attracting group purchases, offer family and friend ticket bundles. Targeted bundling may help increase sales because each purchase covers multiple tickets.
Learn How To Sell Concert Tickets Today
Selling concert tickets online is made easier with a user-friendly listing platform. Once you add the description, the platform can automatically price your tickets and disburse the funds to your account upon the event’s conclusion. Partner with an advanced listing platform today to learn how to sell concert tickets online.
