Search engines evaluate the quality of links and backlinks when ranking pages. As an agency, your link building strategy directly impacts your clients’ search engine ranking results. Working with a link building reseller is one way to provide high-quality backlinks for your clients, but there are other strategies. Here are some things you can do to get started with link building:
Create Linkable Assets
The purpose of link building is to get backlinks to your site from high-authority websites. To get backlinks, you need high-quality content that others find resourceful. A link building reseller can give you access to quality content from experienced writers and bloggers within their network. You can also create your own linkable content, but working with professional writers reduces your team’s workload.
Your team can work with professional writers and editors to make sure the content addresses emerging SEO trends. This content should be relevant to the client’s industry and keep the audience engaged. You can order blogs, guides, research studies, tools, product descriptions, and other types of content. Once you have valuable content, identify specific pages that will attract links. These are known as linkable assets. Use keyword research to choose relevant phrases and target websites for your backlinks. When you work with backlink resellers, they handle these steps on your behalf.
Find Backlink Sources
Once you have linkable assets that other businesses want to refer their audience to, you can focus on finding link opportunities. Identifying potential link sources before creating content is a good way to guide content creation. Finding link opportunities requires identifying your audience and analyzing your competitors. Check the backlink profile of your client’s competitors to see where they’re getting their links from. Restrict your research to relevant websites, preferably those in the same niche as your clients. Reach out to the website owners and managers to build relationships and request link sources.
Backlink resellers often work with a team of publishers and writers who provide content for sites with high domain authority. This is one reason why partnering with resellers delivers better SEO outcomes for your clients. Resellers handle the outreach and have extensive networks from which you can source links for your SEO clients. They also use the latest digital tools to analyze the competition, research the market, and create effective SEO strategies.
Develop Link Strategies
Link building requires a clear goal and strategy, so assess your client’s goals before you start looking for link opportunities. They may want to improve rankings, boost domain authority, drive referral traffic, or build brand awareness. Once you understand your client’s goal, establish preferred performance indicator ranges for domain rating, backlink quantity, or referral traffic. These steps will help you find quality websites to build link building relationships with.
Other strategies resellers use include broken link building and reclamation. Broken link building involves finding links that no longer work and replacing them with backlinks to your website. Reclamation involves reaching out to websites that previously linked to your assets but have since removed your links. Resellers have customizable outreach plans for each case to create personalized pitches. They also syndicate content, sharing linkable assets on multiple platforms to increase reach and attract links.
Use Link Building Tools
Building links involves keyword and competitor research, performance tracking, and analytical assessment. These processes require different tools, including backlink analysis software or platforms. These platforms help you track client backlink profiles and identify opportunities for link building, and they also facilitate competitor analysis. Content creation tools enable the fast and efficient creation of high-quality, engaging content. Outreach tools help you manage outreach efforts to link sources.
SEO teams use tools designed to monitor website traffic and analyze strategy progress. These tools allow you to track links built, response rates, and movement on search engine result pages. They allow you to see new and lost links and watch the progress of the domain authority. If you’re working with a reseller, link building tools help you analyze their performance and determine adjustments for future SEO strategies.
Contact a Link Building Reseller Today
Whether you’re working with a reseller or an in-house link building team, their strategies require time before they bring measurable results. As you wait for backlink results, focus on creating consistent content and refining your marketing strategies to align with the client’s goals. Contact a link building reseller today to gain access to high-quality backlinks for your SEO clients.
